It was officialy announced that there are 2 tribes from india who have now some new casinos in Connecticut who are hardly trying to lure more and more online games players to their properties.
Some casinos have even decided to launch an advertising campaign to make the south and the east part of Connecticut a perfect destination for gambling.
This is great idea that most of casinos want to apply. They are only 6 miles away of the forest of Connecticut. In this way they could compete with the casinos of the Atlantic City.
It was said that this strong connection between these 2 tribes underlines the battle for casino clients.
The President of the Mohegan T. Gaming Authority which owns the Mohegan Sun casino, Mitchell Ettess, said that the initial ads, on 8 billboards in NY City, Long Island and north part of New Jersey, target the fight-area between both destinations: Connecticut and Atlantic City. If you’re in North Jersey, then it is not as easy as it seems when you go down the turnpike instead of driving north. It could be really better to show that Connecticut is the best destination that could have ever been chosen.